about us
Who we are
The Porto and Northern Portugal Tourism Association (ATPN) is a non-profit organization that, since 1995, has been committed to establishing the Porto and Northern Portugal region as a premier tourist destination, both nationally and internationally.
We work closely with our members and partners to promote authenticity, sustainability, and innovation in every tourist experience, actively contributing to the region's economic, social, and cultural development.
Our vision and mission
Vision
To establish ourselves as an internationally recognized organization that promotes Porto and Northern Portugal as an innovative, competitive, and sustainable destination, creating value for the regional economy and providing exceptional service to visitors.
Mission
To strengthen the aggregation, promotion, and distribution of authentic and sustainable tourism products and services, through cooperation with our members, investment in technology, knowledge sharing, and the modernization of visitor support.
Our values
Excellence
We operate with professionalism and uphold high standards of quality recognized across the tourism sector.
Commitment
We are dedicated to our mission, our principles, and the people we work with, to achieve shared goals.
Trust
We act with purpose and clarity, building a prestigious and trustworthy reputation with our audiences.
Transparency
We value clear processes and accountability, fostering honest relationships with all stakeholders.
Innovation
We focus on differentiated solutions, offering unique tourism experiences that enhance the destination’s appeal.
Knowledge
We understand the full tourism value chain and ensure alignment between visitors’ expectations and what the region has to offer.