"The Big Trend" by Ofelia de Souza
Culture
What to Do
Trends may fade, but we are forever!
Ah, darling… trends may fade, but meaningful connections never go out of style. And that is precisely why I’m back — as impeccably as ever — to reveal what MICE professionals truly value: authenticity, inspiring places, and a community that welcomes you with natural elegance rather than extravagance.
In The Big Trend, I take you — with my devoted Ofelier in tow — on a journey through Porto and the North of Portugal, where every handshake carries intention and every venue has character, purpose and, of course… fabulous natural light.
Take a moment. What you’ll discover here may well shape the direction of your next event!
A new chapter in the world of Ofelia de Souza
The Big Trend is a new promotional film dedicated to the MICE segment, created to present Porto and the North of Portugal as a destination where innovation embraces legacy and where business encounters evolve into memorable experiences.
Brought to life through the creative vision of KOBU Agency and the cinematic precision of Probably Films, this project reflects the region’s elegance, humour, and unmistakable character.
This time, while I narrate the story — with the unmistakable precision the matter deserves — it is my attentive Ofelier who travels across some of the region’s most iconic places.
He represents what truly matters: hospitality, creativity, and collaborative energy, all of which MICE professionals find when they choose this destination.
The Team Behind the Trend
Darling, allow me to highlight something truly special.
This film was not only made for the people of Porto and the North — it was made with them. Many of the faces you’ll see throughout the story belong to the dedicated team that brings this region to life every single day.
Below you’ll find the ATPN professionals who stepped into the spotlight — each one adding authenticity, elegance, and a touch of personality to the narrative.
Why Porto and the North of Portugal?
Let´s get involved with local culture!
A destination for meetings and incentives should always rest on three pillars. And believe me, I’ve seen them all.
Human Connections
Events don’t exist on programmes alone. Here, they are shaped by people: local producers, dedicated teams, creative suppliers, and experienced professionals — all adding meaning to every encounter.
In this region, collaboration comes naturally. Every handshake feels genuine, every detail is cared for, and every partner brings real purpose to the table.
These human connections turn events into lasting memories — the kind, darling, that stay with you long after the journey ends.
A Diverse Collection of Venues & Experiences
Historic palaces, contemporary congress centres, vineyard estates overlooking the Douro, cultural venues with remarkable architecture…
From the Alfândega Congress Centre to the Super Bock Arena, from WOW to the timeless landscapes of Douro valley estates, the region offers an inspiring variety of settings.
And the charm extends beyond the usual corridors: in Minho, elegant manors and nature-immersed venues add sophistication to events surrounded by lush green landscapes; while in Trás-os-Montes, historic properties, thermal facilities, and serene rural estates create settings where meetings gain both clarity and character.
Authenticity with Real Impact
Impact on the destination, on the community, and on the professionals who visit.
Here, authenticity is not a concept — it’s lived every day. Local teams, producers, cultural partners, and venues work together to create encounters that feel genuine and purposeful.
Events become more than schedules; they become exchanges of ideas, perspectives, and relationships that last well beyond the final session.
And that, darling, never loses relevance.
Locations That Speak for Themselves
As Ofelier travels through the region, he encounters places where history, culture, and character live side by side — each one chosen with meticulous care, naturally.
Traditions That Stand the Test of Time
In Porto and the North, heritage isn’t something preserved behind glass — it is lived, celebrated, and shared with a generosity that is, itself, part of the culture.
Viana do Castelo Traditional Costume
A masterpiece of Northern identity, this costume combines intricate embroidery, vibrant colours, and symbolic details that honour the region’s history and craftsmanship. Each garment tells a story, proudly worn during festivals and ceremonies.
Pauliteiros de Miranda
An ancestral dance performed with rhythmic precision, wooden sticks, and remarkable coordination. Rooted in the traditions of Miranda do Douro, it showcases strength, community spirit, and a cultural legacy passed down through generations.
Caretos de Podence
One of Portugal’s most iconic winter traditions, featuring masked figures in colourful costumes who burst into the streets with irreverent energy. A celebration of folklore, community, and the untamed spirit of Trás-os-Montes.
Crafted with Soul: Local Products of the North
The North is shaped by hands that work with patience, skill and pride. Its artistry, and flavours are a reflection of its people, genuine, meticulous and endlessly creative.
Artisanal Goods
Artisanal goods in Porto and the North of Portugal reflect centuries of craftsmanship, shaped by skilled hands and deep-rooted traditions. Each piece carries the region’s identity — authentic, meticulous, and timeless.
Gastronomy & Wine
Gastronomy and wine in Porto and the North of Portugal celebrate the richness of local ingredients, time-honoured recipes, and the character of each landscape. Every flavour tells a story — crafted with heritage, passion and an unmistakably northern soul.
Explore the Region
Ready to explore venues, accommodation, services, and experiences across Porto and the North of Portugal?
A dedicated community is here to welcome you.